When it comes to selling property via auction through professional auctioneers, make sure. If you’re a seller considering this route, it’s crucial to understand the difference between a professional, full-service property auction and a marketing-based auction approach used by many estate agencies. Knowing the difference can help you get the best price—and avoid disappointment.
1. On-Site Property Auctions With Professional Auctioneers
This is the traditional and most effective form of property auction. These auctions are hosted on-site or at a dedicated auction venue, and run by experienced, licensed auctioneers who specialize in selling real estate.
What sets them apart:
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Intensive, targeted marketing: These companies invest in comprehensive marketing campaigns that include online advertising, signage, social media, email campaigns, and more—ensuring that your property gets maximum exposure.
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Auctioneers with real expertise: Professional auctioneers know how to build excitement, create urgency, and drive up the price through competitive bidding.
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Serious buyers attend: Because these auctions are properly marketed and run, they attract genuine, qualified buyers looking to make a purchase on the day.
This type of auction is transparent, fast, and has a high success rate. If you’re serious about selling your property and want to get true market value, this is the route to go.
2. Online or Agency-Based “Auction-Style” Listings
On the other hand, some estate agencies offer what they call an online auction, but in reality, it’s more of a marketing gimmick than a real auction.
Key differences:
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Limited marketing efforts: Listings usually come with a minimal marketing fee, meaning your property may not get the exposure it needs to attract competitive offers.
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No professional auctioneer involved: Often, there’s no experienced auctioneer running the process—just an online countdown timer and hope for the best.
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More of a sales tactic: In many cases, these “auctions” are used to create urgency without the structure or success rate of a proper auction event.
While these might seem more affordable upfront, they often fail to deliver real results. Sellers may find their property sitting on the market, or worse—selling for less than it’s worth.
Bottom Line: Know What You’re Signing Up For
Before committing to any property auction, ask the right questions:
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Who will be auctioning my property?
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How much experience do they have?
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What marketing is included in the package?
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Will my property get the attention it deserves?
A true auction is a powerful selling tool—but only when it’s done properly by professionals. Don’t fall for a cheap alternative that could cost you in the long run.
Thinking of selling your property at auction? Make sure you choose a trusted, experienced auction company that’s committed to getting you the best result.
📞 Ready to sell your property the right way?
Contact Apollo Auctions today on 073 380 8625 or visit apolloauctions.co.za to schedule a consultation.
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